Luna brands was founded on 2015 in San Diego (CA), USA. At that time Joan was coursing an MBA. Some of Joan’s passions are animals, nature, and surfing.

Once he ended up with his master classes he came back to Barcelona, the place where he was originally from. Joan’s family has always dedicated to textile industry, his family still have long fiber and worsted filature production company and dye company in Spain. He took advantage of the well understood and started to contact people from textile sector and lay
out the project to those who he thought they could be essential collaborators of the project.

After some months he gathered the right people to kick off the project in Barcelona, and finally settled down the company in Spain as a new SL.